Building customer reviews into your hotel promotion Building up your customer reviews is key to the promotion of your hotel. The results of investing in a great customer experience can be seen in your customer reviews. If you have a great all-round proposition, you are more likely to feel confident in asking for reviews. Sites […]
Any Google, TripAdvisor or Trivago search will present your hotel business together with related images. Many of these often feature the building itself. Your venue must be clean and tidy, freshly painted and with the appropriate level of signage so visitors can find their way in and around. An old TV property show termed the […]
In our hotel investment guide “Invest for Profit” we only focus on hotel bedrooms towards the end of the guide. That’s because the number of hotel bedrooms and number of nights you have to offer are finite. There are, however, infinite ways to maximise the use of other areas of your hotel with revenue generating […]
Hotel leisure facilities are one of the ‘nice to have’ aspects for some hotel businesses, especially those targeting business and international customers. Quality hotel leisure facilities can move a property from 3 stars to 4 stars, potentially attracting a higher calibre of spending customer. Most independent hotels offering leisure facilities do so through a restricted […]
Functions and events bring a whole different dynamic and audience to your venue. Using hotel function space for wedding business, birthday and other milestone occasions are an accepted way for independent hotels to improve revenue. But considering business audiences can truly turn your venue into a seven-day operation and give you countless opportunities to realise […]
Naturally people will spend more time in your bars and dining areas – and therefore spend more money – if the décor, visual impact and ambiance encourage them to do so. So, how can you improve the ambiance and grow your hotel business at the same time? Typical alternative investment solutions for bars and dining […]
In previous posts, we’ve discussed how specific investments can have a significant impact within a hotel business. The hotel kitchen is the engine room of most hospitality businesses. Equipment specification and investment decisions are based on drivers such as compliance, reliability, flexibility, economy and environmental. For example, investing in a wok burner to stage regular […]
It’s likely you have some form of investment strategy when it comes to improving your business. However, before considering further or new investment, deciding on which areas to invest in and where to source funding, take a step back. A mixed-use hotel business is one of the best strategies to adopt. The key to transforming […]
The UK hospitality sector is worth £100 billion a year having grown at around 6% over the last five years.1 With over 200,000 businesses providing accommodation and food services in the UK, it is more important than ever to provide the best possible experience if you are running a hospitality business. Investing to grow is a […]
Hotelympia 2018 exhibition review As a first-time exhibitor and visitor, and as a relative novice to exhibitions, there was plenty to see and plenty to learn at Hotelympia 2018. This post explores what we saw and offers our view on the best stand experiences. Hotelympia, which runs in London every two years and next appears […]