In our hotel investment guide “Invest for Profit” we only focus on hotel bedrooms towards the end of the guide.

That’s because the number of hotel bedrooms and number of nights you have to offer are finite. There are, however, infinite ways to maximise the use of other areas of your hotel with revenue generating business.

That said, guest rooms are where most time is spent. investment in bedrooms can start relatively simply in terms of fixtures and fittings through to bespoke room design for specific clientele.

Investment in your bedroom portfolio is important and relative if you think about who you want to attract. Examples of the sorts of things you might want to consider for the different audiences and room types might include

• Classic double rooms, with options for single occupancy.
• Family rooms – which might be slightly larger, contain store-away beds, additional screens, decent audio-visual and be located away from the noisy function suites and bars.
• Rooms for business travellers – minimal in design, potentially less space and including desks, additional sockets including USB friendly charging, appropriate lighting and the latest audio-visual technology.
• Rooms for elderly / disabled guests – using the family room concept and situating them on the ground floor or near lifts for easy access, wider doors, walk-in showers, alarm cords and lower level height sockets and switches.
• The wedding suite/bridal suite – a sumptuous room with soft furnishings, appropriate level of décor, high level of comfort, appropriate lighting, great views and technology.

It’s undeniable though that investing in hotel bedrooms – the place where anyone staying at your hotel is likely to spend the much of their time – is a smart move.