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Why is investing in your hotel function space a good thing for business?

Functions and events bring a whole different dynamic and audience to your venue. Using hotel function space for wedding business, birthday and other milestone occasions are an accepted way for independent hotels to improve revenue.

But considering business audiences can truly turn your venue into a seven-day operation and give you countless opportunities to realise additional revenue and reduce your overheads.

Opening up hotel function space for mixed use.

One successful approach may be to make your venue available to business networking groups. There are several national organisations always looking for quality locations and localised groups looking for regular breakfast, lunch and evening hospitality.

  • It provides regular ‘off peak’ custom. Some operate on a weekly or fortnightly schedule and can host anywhere from 20 to 80 delegates.
  • It keeps the kitchen and staff busy. Imagine that additional business every week in one corner of your venue.
  • It keeps bringing new people to your venue. This sort of approach also encourages a passive audience to experience and become advocates for your venue locally.
  • It stimulates further business. Attendees can be encouraged to leave reviews and some of these businesses return and run meetings and events of their own.

This is just one example of maximising hotel function space. Investment to support this kind of customer may come in the form of meeting room presentation, projection, boosted WIFI and meeting materials such as white boards, drop down screens and audio-visual equipment.

What other local businesses or groups could you accommodate during the day to increase function room usage and what investment would you need to achieve it quickly? What types of milestone events are you missing out on because a lack of the right facilities?

Further reading:

Why the time is right to invest in your hospitality business.

A mixed use hotel fit out finance case study.

Why is investing in your hotel kitchen a good thing for your business?

Why investing in your bars and dining areas are good for your hotel business?

 

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Why investing in your bars and dining areas are good for your hotel business?

Naturally people will spend more time in your bars and dining areas – and therefore spend more money – if the décor, visual impact and ambiance encourage them to do so. So, how can you improve the ambiance and grow your hotel business at the same time?

Typical alternative investment solutions for bars and dining areas include

  • Theming – it is important to consider the right look and feel, something that fits with the overall character of your property or area of the hotel.
  • Décor – how you choose to bring the theme to life in terms of colour, paints and wallpapers.
  • Carpets and curtains – an essential part of the design of bars and dining areas that will be attractive to customers.
  • Lighting – significant in creating an ambiance. What light is required spot lights, full lights, wall lights and where does lighting need to be installed?
  • Audio visual including TVs and sound systems – TVs are probably desirable in certain locations in bars; sound systems with location variability can help set the mood at different times of the day, evenings and weekends.
  • Furniture – tables and chairs go without saying – but what about bar stools, high tables, sofas, coffee tables and other furniture that might work well in transforming space and making it more enticing.
  • Art and wall furniture – don’t forget to consider what goes on the walls. People pay attention and it could just add that finishing touch, creating an environment in which guests will choose to relax.

Think about target audiences. If you are going for a truly mixed use feel – proceed with caution. Be sensitive to where the money comes from. Positioning as a family Sunday lunch venue but looking to provide sports programming can create a conflict if not delicately managed. Create different areas creatively and efficiently.

 

Further reading:

Why the time is right to invest in your hospitality business.

Why investing in mixed-use is perfect for your hotel business.

A mixed use hotel fit out finance case study.

 

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